STORM COTTON™ - Forget the hype. This is real.

by Jordan Wheeler July 29, 2015

One of the products that brings us the most pride is STORM COTTON™ (I am contractually obligated to go all caps here). This series of garments features 100% cotton that actually repels moisture. Water just beads up and rolls right off.  When we tell people this, they usually balk.  They think, "There's no way. That's not how cotton works." Well I'm here to set the record straight. It works, and it's amazing. And to quote the great Levar Burton, don't take my word on it.

 

 




Jordan Wheeler
Jordan Wheeler

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